Running the Business · Part 2

Template: the first-90-days marketing plan. Thirteen weeks, one page, nothing paid

A week-by-week plan for the first quarter that spends time instead of money, with a compliance check built into every item so the van, the card, the profile, and the first review request are lawful before they are public. Week one is the profile and the van; weeks two through four are the first-ten-jobs calls; weeks five through thirteen are the review and referral loop with a weekly number to hit. The worked example at the bottom shows the sheet filled in for a sole-owner C-36 with a full calendar by week nine.