Running the Business · Part 2
Template: the first-90-days marketing plan. Thirteen weeks, one page, nothing paid
A week-by-week plan for the first quarter that spends time instead of money, with a compliance check built into every item so the van, the card, the profile, and the first review request are lawful before they are public. Week one is the profile and the van; weeks two through four are the first-ten-jobs calls; weeks five through thirteen are the review and referral loop with a weekly number to hit. The worked example at the bottom shows the sheet filled in for a sole-owner C-36 with a full calendar by week nine.
What the full lesson covers
- Nothing on this plan costs money except the van lettering and the business cards, and both are compliance items before they are marketing items.
- Week one: profile complete and verified, van lettered to 7029.5, cards with the number, phone signature with the number. No "bonded" anywhere.
- Weeks two to four: the six sources from lesson 2.1, ten named calls, certificate and W-9 packet ready to send the same day.
- Weeks five to thirteen: every job ends with a review ask and a text link; every referral is returned; one profile photo a week; reply to every review within a day.
- The weekly numbers: calls made, jobs booked, reviews received, referrals sent back. Fill them in every Friday with the bookkeeping.
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More lessons in Getting Work
- 1Where the first ten jobs actually come from
- 2Supply-house relationships and credit: the account, the terms, the personal guarantee, and the notice your supplier sends your customer
- 3Subbing to general contractors: how to get on the list, what they check, and the four clauses in the subcontract that matter
- 4Property managers, home-warranty companies, and realtors: volume vs. margin, and the paperwork each one lives on
- 5Google Business Profile, reviews, and referrals: the only marketing that matters in year one, and the two laws that govern reviews
- 6Advertising law for a licensed contractor: the number on every ad and the van, the word you can never use, and what a misleading ad costs
- 7Pricing models: hourly vs. a flat-rate price book, the service fee, and good/better/best, inside the rules for service calls
- 8Estimating as a method: takeoff, labor units, materials, overhead recovery, markup vs. margin, and contingency
- 9Estimate vs. quote vs. bid: the legal difference, and the moment a number becomes a contract
- 10Public works: DIR registration, prevailing wage, certified payroll, and apprentices. A separate world; know it before you bid
- 11Template: the estimate worksheet, blank and worked
- 12Template: the price-book starter. Forty service tasks, each with the line that builds its price
- 13Template: the first-90-days marketing plan. Thirteen weeks, one page, nothing paidYou are here